Company values don’t matter, they matter a lot. United Airlines lost nearly $800 million dollars in one night by not living their values. Efforts in training staff in values, appraising executives and staff on their adherence to values, and hiring organizational experts to help address how values affect corporate performance is extremely important.
Ultimately, our actions as leaders speak much louder than words. Our actions show employees about our values and our leadership skills more than our words ever can. If our actions are correct, they will reinforce the words on the wall. If our actions are wrong, the wonderful words posted on the wall will only make us look more ridiculous.
Do you as a leader know what your values are as a company? Do you live them? If you hesitated at all in answering yes to these questions contact C3.
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