Improving employee engagement and
performance comes from being culture-driven.
If you work for a true culture-driven company you are probably
happy. A culture-driven company tends to
have high morale, low turnover, and excellent results. Culture driven companies tend to be best
places to work. Companies like Zappos,
Chik-fil-A, Google, Delta Airlines and others are culture-driven companies.
What is a culture-driven company? A company led by people who “live” the
attitudes, values and behaviors of great people/leaders, and hire, retain,
train and hold people accountable, tend to be culture-driven companies. They are companies with people who have good
values and the right behaviors and attitudes.
Most important, they are the companies where the leaders focus on the
people and care about them.
What is the easiest way to tell if you are
at a culture-driven company? If you are
generally happy with work and the people you work with actually like and
respect your leaders, then you are probably in a culture-driven company. If you do not like going to work, you may not
be in a culture-driven company.
Why are most companies not culture-driven? Most leaders in companies focus on strategy
and structure. Although these areas are
important, the people are the most important and not enough attention is paid
in this area. Strategy and structure are
rational items. Dealing with people
involves dealing with emotions. This is
an area where many leaders underachieve.
So if culture-driven companies are so much
better than others, then what can company’s do to change? Leaders need to understand the importance of
culture first and be willing to get trained or retrained in culture. Corporate culture consultants and trainers are
best suited to do this type of work.
As you go through 2017, think about finding
out and investing in culture training for your leaders. It will improve your employee engagement and
performance and even your bottom line.
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